Questionnaire – SitePath AI

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Research Questionnaire

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Step 1 of 23

4%

Do you work on one or more e-commerce platforms that generate $2.5M+ in annual revenue?*

Yes

No

Which category best describes your eCommerce business?*

D2C brand

Subscription eCommerce

B2B eCommerce

Omnichannel retail

Contact Information

Name*

Email Address*

Company Name*

Job Title*

Privacy Note: Your contact information will only be used to communicate about the survey, free gift, and focus group opportunities.

What eCommerce platform(s) do you use?*

Shopify / Shopify+

WordPress / WooCommerce

BigCommerce

Magento

Other

What are your top 2 challenges in growing your eCommerce platform? (Select up to 2)*

Easily seeing what users are doing on the site

Increasing conversion rates

Driving more traffic

Reducing cart abandonment

Lowering customer acquisition cost (CAC)

Improving customer lifetime value (CLV)

Other (please specify):

Other challenge*

What do you think is the main reason for this challenge?*

Easily seeing what users are doing on the site

What do you think is the main reason for this challenge?*

Increasing conversion rates

What do you think is the main reason for this challenge?*

Driving more traffic

What do you think is the main reason for this challenge?*

Reducing cart abandonment

What do you think is the main reason for this challenge?*

Lowering customer acquisition cost (CAC)

What do you think is the main reason for this challenge?*

Improving customer lifetime value (CLV)

Which of the following features would be most valuable to you? (Rate each from 1 to 5, with 1 being least valuable and 5 being most valuable)*

	1	2	3	4	5
Easily see user behavior on my website
Auditing & real-time conversion optimization suggestions
Identify non-converting visitors and re-engage them
Highly actionable data visualizations
Automated A/B testing
Dynamic content personalization for different customer segments

Who handles your data analysis and conversion rate optimization (CRO) work?*

We don’t currently do CRO

In-house team member(s)

Agency or external consultant

Combination of in-house and external support

Is there someone on your team whose primary role is dedicated to analyzing data and generating CRO hypotheses?*

Yes, we have a dedicated data/CRO specialist

Yes, but it’s a shared responsibility among team members

No, we don’t have a dedicated data/CRO specialist

We rely on an external agency or consultant for data analysis

What is the biggest challenge you currently face in interpreting your e-commerce data?*

Lack of clarity in data presentation

Inability to segment data effectively

Too much data to analyze efficiently

Lack of actionable insights

Difficulty linking data to specific improvements

Other

If you could easily visualize one of the following, which would have the biggest impact on your decision-making?*

Site-wide traffic visualization (shows what people are doing on the site

Repeat purchaser timeline (breaks down repurchase behavior)

Sales funnel visualization (shows drop-off rates at each stage)

Average order value (AOV) over time (tracks trends and seasonality)

Cart abandonment flow (shows how and where users abandon carts)

Customer lifetime value (CLV) by segment (shows performance of different customer groups)

Product performance matrix (plots sales volume against profitability)

If you could see the data related to the visualizations on the previous question, how likely would you be to take action and make*

Very likely

Likely

Neutral

Unlikely

Very Unlikely

Please explain why:*

How frequently would you like to review the visualizations to drive improvements?*

Daily

Weekly

Bi-weekly

Monthly

Quarterly

If effective data visualizations helped you discover “aha moments”, how valuable would it be to make or request improvements directly within the platform?*

Extremely valuable

Very valuable

Moderately valuable

Slightly valuable

Not valuable at all

Rate each item from 1-5, with 1 being ‘not true or relevant’ and 5 being ‘very true or relevant’ to you:*

	1	2	3	4	5
I can easily see user behavior on my website
I can interpret data well but struggle to prioritize what to do next.
I have solutions in mind but struggle to find quality design and development resources to execute them.
I often feel overwhelmed by the volume of data available and struggle to focus on the most impactful metrics
I have a clear strategy in mind but find it challenging to implement changes quickly due to resource or technology limitations

What is the biggest challenge you or your team face when optimizing your eCommerce platform?*

What are the top 3 most time-consuming tasks you personally handle?*

Which tasks consume the most time for your team overall?*

What is the most common challenge you encounter when trying to increase revenue on your eCommerce platform?*

What are the most common user behavior trends you are currently observing on your platform?*

What are the 3 most effective UX/UI tactics you’ve implemented that have driven measurable success?*

Are you currently using AI to optimize your eCommerce platform? If yes, please briefly explain how.

Would you be interested in participating in a focus group to discuss e-commerce challenges and how AI can help?*

Yes, definitely

Maybe, I’d like more information

No, not interested

If selected for the focus group, what specific areas would you like to explore further?*

LinkedIn

This field is for validation purposes and should be left unchanged.

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